8 Benefits Of Hiring A Marketing Agency Over In-House
Determining how to market your business online is a difficult decision — and one that can have big (not to mention, expensive) consequences affecting your bottom line. Whether to hire in-house...
View Article8 Ways Inbound Marketing Increases Revenue
A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that...
View Article8 B2B Content Marketing Trends to Consider
What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We’ve got all the answers for you in this week’s post! Mod...
View Article8 Reasons Your Business Needs Sprout Social [Review]
Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our...
View ArticleTop 8 Landing Page Builders For Marketers
Never start a new marketing campaign without a dedicated landing page. Landing pages are an essential marketing tool that helps you “warm up” and convert readers into buyers. You can create landing...
View Article8 Effective LinkedIn Strategies for B2B Marketing
A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform...
View ArticleTop 8 Traits To Look For In An SEO Specialist
The decision to hire an SEO expert is the easy part, especially when your website is not bringing in the level of traffic you want or growing exponentially over time. Stagnation happens to the best of...
View Article8 Ways To Increase Your Email Open Rates
How relevant is an old dinosaur like “email marketing” in today’s landscape? Consider the following statistics: * 73% of marketers say email marketing is “core” to their business. * 69.7% of internet...
View Article8 Reasons Your B2B Content Marketing is Failing
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of...
View Article8 Reasons Why ‘Appearance’ Is Everything For Brands
Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation...
View Article8 Ways to Use Marketing Automation to Generate Leads
Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email...
View ArticleTop 8 Practices B2B Content Marketers Use to Be Successful
Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this...
View ArticleTop 8 Marketing Automation Platforms
Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That’s why one of the...
View Article8 SEO Copywriting Myths To Avoid
Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any...
View Article8 Ways To Repurpose Old Content
Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production...
View Article8 Ways to Use Periscope to Drives More Sales
When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video...
View Article8 Reasons Your Business Isn’t Growing
Forrester Research analysts speculate that U.S. online retail sales will grow 57% by 2018 and that the web will account for 11% of all retail sales. Even more impressive is the predicted $1.13 trillion...
View Article8 Ways To Boost Your Website’s Performance
Website performance matters now more than ever. Research shows the average online shoppers anticipate a 2-second-or-less page loading time (compared to 4 seconds in 2006). After three seconds, 40% of...
View Article8 Website Design Trends for 2016
It’s a great time to make an investment in your website. Shoppers are estimated to spend $327 billion online in 2016 — a 62 percent increase in less than five years! This coming year, e-retail will...
View Article8 Marketing Trends For 2016 You Need to Know
We don’t have a crystal ball, but we do have over a decade of experience in digital marketing and an obsession with reading about the latest technologies, tools and trends the marketing sphere has to...
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