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8 Benefits Of Hiring A Marketing Agency Over In-House

Determining how to market your business online is a difficult decision — and one that can have big (not to mention, expensive) consequences affecting your bottom line. Whether to hire in-house...

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8 Ways Inbound Marketing Increases Revenue

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that...

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8 B2B Content Marketing Trends to Consider

What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We’ve got all the answers for you in this week’s post! Mod...

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8 Reasons Your Business Needs Sprout Social [Review]

Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our...

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Top 8 Landing Page Builders For Marketers

Never start a new marketing campaign without a dedicated landing page. Landing pages are an essential marketing tool that helps you “warm up” and convert readers into buyers. You can create landing...

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8 Effective LinkedIn Strategies for B2B Marketing

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform...

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Top 8 Traits To Look For In An SEO Specialist

The decision to hire an SEO expert is the easy part, especially when your website is not bringing in the level of traffic you want or growing exponentially over time. Stagnation happens to the best of...

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8 Ways To Increase Your Email Open Rates

How relevant is an old dinosaur like “email marketing” in today’s landscape? Consider the following statistics: * 73% of marketers say email marketing is “core” to their business. * 69.7% of internet...

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8 Reasons Your B2B Content Marketing is Failing

The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of...

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8 Reasons Why ‘Appearance’ Is Everything For Brands

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation...

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8 Ways to Use Marketing Automation to Generate Leads

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email...

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Top 8 Practices B2B Content Marketers Use to Be Successful

Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this...

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Top 8 Marketing Automation Platforms

Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That’s why one of the...

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8 SEO Copywriting Myths To Avoid

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any...

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8 Ways To Repurpose Old Content

Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production...

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8 Ways to Use Periscope to Drives More Sales

When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video...

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8 Reasons Your Business Isn’t Growing

Forrester Research analysts speculate that U.S. online retail sales will grow 57% by 2018 and that the web will account for 11% of all retail sales. Even more impressive is the predicted $1.13 trillion...

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8 Ways To Boost Your Website’s Performance

Website performance matters now more than ever. Research shows the average online shoppers anticipate a 2-second-or-less page loading time (compared to 4 seconds in 2006). After three seconds, 40% of...

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8 Website Design Trends for 2016

It’s a great time to make an investment in your website. Shoppers are estimated to spend $327 billion online in 2016 — a 62 percent increase in less than five years! This coming year, e-retail will...

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8 Marketing Trends For 2016 You Need to Know

We don’t have a crystal ball, but we do have over a decade of experience in digital marketing and an obsession with reading about the latest technologies, tools and trends the marketing sphere has to...

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